Why Buy? People Want A Place to Call Home

Why Buy? People Want A Place to Call Home

ORLANDO, Fla. – For more than half of Americans, the main reason to buy a home is simply because they want a place to call their own, according to the “Homebuyer Insight Report” recently released by Bank of America (BofA).

According to the report’s findings, both emotional and practical reasons motivate homebuyers. Florida’s Realtors® know that while most buyers are looking for more space, they also desire a place to call their own, a place to build a life and make memories.

Survey says: Top emotional reasons for buyers

Want a place to call their own: 52%

Always something they wanted to do: 43%

Want to put down roots: 31%

A place to make memories: 28%

Survey says: Influential financial factors

Better than paying rent: 37%

Saved enough money: 26%

Have a steady job: 21%

Good time to buy a home: 15%

Survey says: What does homeownership mean to you?

Security: 60%

Family: 58%

Responsibility: 58%

Happiness: 57%


Florida Realtors® serves as the voice for real estate in Florida. It provides programs, services, continuing education, research and legislative representation to its more than 165,000 members in 55 boards/associations. Florida Realtors® Media Center website is available at https://media.floridarealtors.org.


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