Marla Martin, Communications Manager, or Jeff Zipper, Vice President of Communications 407/438-1400, ext. 2326 or 2314

Boost Your Business and Become a Star:
Attend 2011 Florida Realtors® Convention for Latest Trends, Education Tips

ORLANDO, Fla., July 13, 2011 -- The latest gadgets, motivational advice from top trainers and a chance to network with other real estate professionals: That’s what the Florida Realtors® 2011 Convention & Trade Expo has to offer – opportunities to learn new best practices, discover innovative marketing approaches and boost business.

Realtors® from across Florida are expected to attend the state association’s 95th annual convention on Aug. 24-28, 2011, at the Rosen Shingle Creek resort in Orlando. The event features more than 54 educational sessions on topics as varied as handling short sales, social media trends, personal branding and home pricing strategies.

“Every year, Florida Realtors brings innovative ideas, leading real estate industry experts and the latest products to one convenient location for our annual Convention & Trade Expo,” said 2011 Florida Realtors President Patricia Fitzgerald, manager/broker-associate with Illustrated Properties in Hobe Sound and Mariner Sands Country Club in Stuart. “It offers outstanding value to our Realtor members, who have the chance to learn from the best in the business, network with colleagues and have fun at the same time. For me, the convention is a highlight of the year, and I always come away with new contacts, fresh ideas and a renewed passion for this profession.”

For the first time, attendees can enjoy a night of spectacular entertainment, reliving the excitement that was John, Paul, George and Ringo during the Beatles Bash concert on Aug. 25 from 8:30 p.m. to 11 p.m. Audience members can twist and shout to 1964 … The Tribute, called “the best Beatles tribute on Earth” by Rolling Stone magazine. One complimentary ticket to the concert is included with full convention registration; any attendee can purchase a ticket for $30. The Realtors® Political Action Committee is co-sponsoring the Beatles Bash concert.

Top industry speakers – such as Brian Copeland, familiar to many from “Flip That House” on The Learning Channel; Chandra Hall, a certified instructor on short sales and foreclosures; and Doug Devitre, a nationally recognized consultant on technology and social media solutions – will offer insight into current real estate trends, technology and business practices.

Other highlights include the Trade Expo, where more than 100 exhibitors will demonstrate the latest real estate products and technology; and the Keynote Awards Luncheon, featuring world-class guitarist, stand-up comedian and personal development expert Mike Rayburn. In his motivational address “What If … and Why Not?” Rayburn uses his guitar and comedy to demonstrate how to access your potential.

Convention-goers also should check out the free one-day “RE BarCamp Orlando,” on Aug. 24. Think of it as the unconventional convention – a chance for Realtors to connect with industry peers and experts in small group settings to discuss what’s happening now and brainstorm what’s ahead for the industry. To find out more or register online, go to

Confirmed sponsors for the 2011 convention include: My Florida Regional MLS and Real Estate Industry Solutions at the blockbuster level; U.S. Legal Pubs, premier level; Florida chapter of Women’s Council of Realtors, stars level; and Avectra Inc., Bert Rodgers Schools of Real Estate Inc., Cisco Systems Inc., Contact 2 Close, Florida’s Finest Industries Inc. and HMS National at the limelight level.

Realtor members may register online (login required) through Aug. 16 for the Florida Realtors convention at or call 1-800-669-4327. The full convention fee is $85 for members through July 20. Beginning Aug. 17, all registration will be handled at the convention site.

Florida Realtors®, formerly known as the Florida Association of Realtors®, serves as the voice for real estate in Florida. It provides programs, services, continuing education, research and legislative representation to its 115,000 members in 64 boards/associations. Florida Realtors® Media Center website is available at


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Florida's largest professional trade association