Realtor® Rosa Hammer: From WW2 Riveter to Real Estate

HIALEAH, Fla. – In her early 20s, Rosa Hammer, now a sales associate with The Keyes Company in Hialeah, was working as an airplane riveter.

“World War II was happening, and I lived in Akron, Ohio. I did the riveting for the Navy’s Corsair fighter. It was the one that landed on the carriers,” she says.

In 1967, Hammer decided to go into real estate after being a stay-at-home mom to her four kids for 12 years. Now, at 100 years old, Hammer still holds an active license, although she isn’t selling too much real estate these days.

Rosa Hammer

“I stopped about a year ago when I started using a walker,” she says.

Hammer has seen a sea change in the real estate industry, from major technological advancements to a different way of marketing. However, some things have stayed the same. For example, when Hammer first started in the business, she went door-to-door to meet potential customers.

“I passed out my cards,” she says. While that may still be a common practice, at the time, Hammer didn’t have a computer or cell phone. “I used a typewriter to fill out contracts, payphones when I needed to call people, and drove around a lot meeting new people,” she says. “When you were done prospecting, you went back to the office. The secretary hands you your messages and you start calling people back.”

Wanted to look up properties at that time? Hammer recalls, “We had a big, thick book called Bressler’s book, that had all the property information in it for our area. And, on 27th Avenue in Miami Lakes, there was a big building that had maps for anyplace you wanted to go. I would spread them out on tables and do my research there.”

She notes that, at the time, women were just starting to get into real estate.

“It was more difficult to become a real estate agent. You had to get a broker to sponsor you and then you went to school,” she says.

With a husband in the Air Force, Hammer was used to moving. She adds, “We moved 17 times when he was in the military. Each time, I had to find a house. I sold my first home in Panama City myself and learned quite a bit. I had an attorney. I like doing it, so when my kids were old enough, I decided that real estate was for me.”

Hammer’s husband passed away 20 years ago. They were married for 55 years and have four children, eight grandchildren, and six great-grandchildren. “I still read everything I can [about real estate] and check what’s for sale every week,” she says. “The business is different, but cell phones and the computer have made it so much easier.”

Even though, as a centenarian, Hammer is slowing down, real estate will always be a part of her life. “I enjoy real estate; it’s my passion,” she says. Her enthusiasm for the profession is still going strong.

Florida Realtors® serves as the voice for real estate in Florida. It provides programs, services, continuing education, research and legislative representation to its 187,000 members in 51 boards/associations. Florida Realtors® Media Center website is available at

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