New Data System Launches with 2012 Existing Sales Reports, Says Florida Realtors®

New Data System Launches with 2012 Existing Sales Reports, Says Florida Realtors®

ORLANDO, Fla., Feb. 2, 2012 – In February 2012, Florida Realtors® will launch a new statewide housing market reporting partnership with 10K Research and Marketing, which will use combined data from local Realtor boards/associations and their Multiple Listing Services (MLSs) throughout the Sunshine State.

Working with Florida Realtors Industry Data and Analysis department, 10K will collect and organize housing sales data from the state’s 63 local Realtor organizations. The goal is to provide unique, localized market reports to the local Realtor boards and associations within Florida Realtors, enabling the groups and their Realtor members to serve as the definitive voice of real estate in their respective local markets.

At the same time, Florida Realtors will provide more comprehensive statewide housing market statistics – but the data series will only include statewide numbers. Beginning with the January 2012 existing home and condo sales statistics, scheduled for release on Feb. 22, 2012, Florida Realtors will no longer report any market data for Realtor members’ sales in the state’s metropolitan statistical areas, as had previously been reported in partnership with the University of Florida’s Bergstrom Center for Real Estate Studies.

“With this new data system, Florida Realtors will be able to offer more comprehensive statewide data, including inventory levels, average prices and time on market, said Florida Realtors® Chief Economist Dr. John Tuccillo. “As the voice for real estate in Florida, the state association will concentrate solely on the statewide numbers. Working with 10K, these new housing data reports position the local Realtor organizations and our Realtor members as the experts in their areas, ready to discuss their local markets with the media, clients and potential customers.”

What prompted Florida Realtors to make a change?

“We had the opportunity to get full, comprehensive statewide data in greater detail, with charts, trending information and other housing market intelligence,” Tuccillo said. “And, we had the opportunity to create similar statistical reports for the local Realtor boards/associations, thus truly enabling our Realtor members to be the voice for real estate in their local markets – and all real estate is local.”

Owned by the Minneapolis Association of Realtors, 10K Research and Marketing has partnered on housing market data series with numerous other real estate organizations, including the New York State Association of Realtors (NYSAR) and the National Association of Realtors (NAR).

Florida Realtors®, formerly known as the Florida Association of Realtors®, serves as the voice for real estate in Florida. It provides programs, services, continuing education, research and legislative representation to its 115,000 members in 63 boards/associations.

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