More Buyers Want Environmentally Responsible Home Features

More Buyers Want Environmentally Responsible Home Features

Image Credits: Malte Mueller/Getty Images

ORLANDO, Fla. – More home buyers are asking their Realtors about green and sustainable home features, according to the Realtors and Sustainability 2018 report from the National Association of Realtors® (NAR).

The report surveyed Realtors about sustainability issues in the residential and commercial real estate markets and the consumer preferences they’re seeing in their communities. Many clients tell their Realtors that environmentally friendly neighborhoods and home features are important to them when it comes to deciding where and what home to buy.

Report findings

  • 71 percent of agents and brokers reported that promoting energy efficiency in listings is either somewhat or very valuable.
  • When asked what they consider to be the top market issues regarding sustainability, agents and brokers listed understanding lending options for energy upgrades or solar panels (36 percent), improving the energy efficiency of existing housing stock (34 percent) and the lack of information and materials provided to real estate professionals (30 percent).
  • 39 percent of Realtors said they’re comfortable or extremely comfortable answering questions about home performance and efficiency.
  • 40 percent of respondents say they’re confident or extremely confident in their ability to connect clients with green lenders.
  • 40 percent reported that their Multiple Listing Service (MLS) has green data fields, compared to only 15 percent that do not. Among those that do have green data fields, 37 percent of respondents use them to promote green features, 27 percent to promote energy information and 16 percent to promote green certifications.
  • 80 percent said that solar panels are available in their market, and 39 percent said that solar panels increased the perceived property value.
  • 23 percent of brokers indicated that tiny homes – 600 square feet or less – are available in their market.
  • Transportation and commuting features very or somewhat important to clients: Easy access to highways (82 percent), short commute times and distance to work (81 percent) and walkability (51 percent).

Florida Realtors® serves as the voice for real estate in Florida. It provides programs, services, continuing education, research and legislative representation to its 180,000 members in 54 boards/associations. Florida Realtors® Media Center website is available at


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