Media Resources

Florida Realtors® has created an online media kit to provide members of the media with helpful information and news about Florida Realtors and the state’s real estate industry. If you have additional questions or would like to arrange an interview, please contact Marla Martin at 407.587.1417 or send an email to

Florida Realtors Fact Sheet (Word Doc)


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Additional Resources

Talk to the experts

Calling all journalists, reporters and media types: Florida Realtors® media relations team can help you reach the right real estate expert for your next story. Email or call Marla Martin, media relations and communications manager, at or 407.587.1417. Need an idea? How about one of these?


Real estate industry glossary

Wonder what those letters and acronyms behind a Realtor’s name mean? They mean that Realtor has decided to go above and beyond the basics – he or she has taken additional education classes offered through the National Association of Realtors® and its affiliated Institutes, Societies and Councils. These professional designations stand for enhanced experience, knowledge and expertise in various real estate industry fields.

Realtor designations and certifications

  • ABR Accredited Buyer Representative, a certification of the National Association of Realtors (NAR) for buyer representation
  • ADF Applicant Data form, used to submit qualifications for RCE designation
  • AE Association Executive, applies to anyone on staff at a Realtor association
  • AEC Association Executives Committee, a committee of NAR that makes recommendations on behalf of AEs
  • AEI Association Executives Institute, an annual NAR conference for AEs
  • AELD Association Executives & Leadership Development, name of NAR Division that handles AE programs/issues
  • Affiliate A class of membership in a board for those in industry interested in board (bankers, attorneys, etc.)
  • ARAM Advanced Realtor Association Management, an advanced self-study program for AEs, available from NAR
  • ARELLO Association of Real Estate License Law Officials
  • ASAE American Society of Association Executives
  • Block R The trademarked “R” design denoting Realtor®, with specific requirements for its placement and use.
  • BOD Board of Directors
  • CAE Certified Association Executive, a designation awarded by ASAE
  • CCIM Certified Commercial Investment Member, a designation awarded by the CCIM Institute
  • CIPS Certified International Property Specialist, a NAR designation focused on International real estate
  • COE Code of Ethics
  • CFR Campaign Finance Reform, rules/laws that impact PAC contributions
  • CPM Certified Property Manager, a designation awarded by IREM
  • CRB Certified Real Estate Brokerage Manager, a designation awarded by the Council of R.E. Brokerage Managers
  • CREA Canadian Real Estate Association, the national association for Canada
  • CRS Certified Residential Specialist, a designation awarded by the Council of Residential Specialists
  • CRT Center for Real Estate Technology, a division of NAR focused on technology products, programs, and issues
  • Crystal R Contributor to RPAC at $2500 level (which may include lower amount in recurring year)
  • Delegate Representative on NAR’s Delegate Body, casts votes by number of members in Board, to change NAR Constitution
  • D&O Directors & Officers insurance, another term used to describe professional liability insurance for association
  • DR Designated Realtor, the person in the firm with dues and professional standards authority
  • E&O Errors & Omissions insurance, professional liability insurance for associations
  • ePOE e-commerce Point of Entry, a status within NRDS allowing e-commerce capabilities for records
  • ePRO A technology certification provided by NAR
  • EVP Executive Vice President, a staff title within an association
  • FPC Federal Political Coordinator, a liaison to a Member of Congress for NAR
  • GAD Government Affairs Director, typically a staff title
  • Golden R Contributor to RPAC at $5000 level (which may include lower amounts in recurring years)
  • GRI Graduate, Realtor Institute, a NAR designation awarded at state association level
  • HOP Housing Opportunities Program, NAR effort for affordable housing
  • HOPE “Homeownership Participation for Everyone” – NAR awards given for minority homeownership programs
  • IA Institute Affiliate Member, a commercial designee who pays a reduced fee for limited membership
  • IDX Information Data Exchange, agreement by firms in MLS to advertise each others listings on firm websites
  • INS Internal News Service, a regular weekly emailed publication from NAR
  • IREM Institute of Real Estate Management, a commercial affiliate of NAR
  • ISC Institutes, Societies & Councils, used to collectively describe organizations with specific relationship to NAR
  • IT Information Technology, another term used for NAR CRT division, or reference to the information function
  • LFRO Limited Function Referral Office, a company licensed for the sole purpose of providing referrals to another firm
  • Magel The William R. Magel Award of Excellence, award given to AE for outstanding contributions (NAR award)
  • Major Donor Realtor or AE who gives $1000 or more to NAR’s Political Action Committee (RPAC)
  • MARKS Collective term for registered trademarks of NAR
  • MLS Multiple Listing Service
  • NAR National Association of Realtors
  • NRDS National Realtors Database System, a centralized membership clearinghouse with rule
  • PS Professional Standards, the specific process for resolving arbitration and ethics complaints; duty of members
  • POE Point of Entry, a status within NRDS allowing data entry to certain fields in membership records
  • RAE Realtor Association Executive magazine, a NAR publication for AEs
  • RAM Realtor Association Management, a self-study program for AEs, available from NAR
  • RARE Realtor Association Resource Exchange, virtual library of sample association documents donated by AE
  • RCE Realtor Association Certified Executive, a NAR designation for Realtor Association Executives
  • REALTOR A trademarked term denoting membership in the National Association of Realtors; NOT a generic term
  • REBAC Real Estate Buyer Agent Council, an affiliate of NAR that maintains the ABR designation
  • RLI Realtors Land Institute, an affiliate of NAR mainly
  • ROTY Realtor of the Year
  • RPAC Realtors Political Action Committee, NAR’s PAC
  • RPIC Realtors Political Involvement Committee, NAR’s grassroots contact system (formerly PCC)
  • RPPC Realtor Political Party Circle – “President’s Circle,” major donor to RPAC and commitment to other donations
  • SIOR Society of Industrial and Office Realtors, a commercial affiliate of NAR
  • SRES Senior Real Estate Specialist, a designation offered by the California Association of Realtors – selling to seniors
  • Sterling R Contributor to RPAC at $1000 level (each year separate)
  • VIP The NAR “partner” program providing discounts to members/staff on a variety of products/services
  • VOW Virtual Office Website, a real estate firm practicing brokerage on the Internet (advertising in some state laws)
  • WCR Women’s Council of Realtors, and affiliate of NAR primarily for women but open to men
  • VOW Virtual Office Website, a real estate firm practicing brokerage on the Internet (advertising in some state laws)
  • WCR Women’s Council of Realtors, and affiliate of NAR primarily for women but open to men

Source: National Association of Realtors®