Florida Realtors®: All the Home’s a Stage

Florida Realtors<sup>®</sup>: All the Home’s a Stage

ORLANDO, Fla. – Setting the stage for a sale may offer a number of benefits to home sellers, from boosting the interest of buyers who tour the property to increasing the final selling price, according to the National Association of Realtors® (NAR) 2015 Profile of Home Staging.

Realtors note that prepping a house for sale should always include a thorough cleaning, clearing out clutter, ensuring the home’s lighting is working and making repairs. But staging a home goes above and beyond those steps to help potential buyers better see themselves living in the residence.

NAR’s first-ever staging report found that 49 percent of the surveyed Realtors who work with buyers believe staging “usually” has an effect on the buyer’s view of the home; 47 percent believe it “sometimes” has an impact; and only 4 percent said it has “no impact.”

On the buyer side, Realtors believe that staging makes an impact in several ways:

  • 81 percent said staging helps buyers visualize the property as a future home
  • 46 percent said it makes prospective buyers more willing to walk through a home they saw online
  • 45 percent said a home decorated to a buyer’s tastes positively impacts its value
  • 10 percent, however, said a home decorated against a buyer’s tastes could negatively impact the home’s value

On the seller side, a majority of Realtors use staging as a tool at least sometimes:

  • 34 percent say they stage all homes
  • 13 percent tend to stage only homes that are difficult to sell
  • 4 percent only stage higher-priced homes.

The median cost spent on staging a home is $675, the report found. Sixty-two percent of Realtors representing sellers say they offer home staging as a service to sellers, while 39 percent say the seller pays before listing the home.

Realtors representing both buyers and sellers agreed on two major points covered in the report – which rooms should be staged, and the change in dollar value a buyer is willing to offer for a staged home compared to a similar not-staged home.

Realtors ranked the living room as the No. 1 room to stage, followed by a kitchen. Rounding out the top five rooms were the master bedroom, dining room and the bathroom.

Realtors believe that buyers most often offer a 1 to 5 percent increase on the value of a staged home (37 percent from Realtors representing sellers and 32 percent from Realtors representing buyers). Additionally, 22 percent of Realtors representing sellers and 16 percent of Realtors representing buyers said the increase is closer to 6 to 10 percent.

Florida Realtors®, formerly known as the Florida Association of Realtors®, serves as the voice for real estate in Florida. It provides programs, services, continuing education, research and legislative representation to its 140,000 members in 58 boards/associations. Florida Realtors® Media Center website is available at https://media.floridarealtors.org.

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