A Trusted Professional Can Help You Sell Your Home

A Trusted Professional Can Help You Sell Your Home

ORLANDO, Fla. – Thinking of selling your current home, but don’t know where to start? A Realtor® in Florida can help you attract buyers from around the corner – or from another continent – so you’ll be able to close the transaction and move ahead with your life.

“Florida Realtors® provide sellers with the benefits of their training, experience and market knowledge,” says 2012 Florida Realtors President-Elect Dean Asher, owner, Dan Asher and Associates in Orlando. “They know how to get results for sellers in our state’s constantly changing real estate market.”

Asher says sellers today are faced with many questions: Is now the right time to sell my home or condominium? Can I make my residence more appealing to buyers? How can I get the best possible price and complete the sale?

By drawing on their knowledge of the local market, marketing and negotiation skills, Florida Realtors help sellers avoid potentially costly mistakes and keep the complex process running smoothly, adds Asher. “Selling a home is a major decision, both personally and financially,” he says. “A Realtor will provide knowledgeable guidance and help manage the process, saving time, money and headaches.”

A survey from the National Association of Realtors® (NAR) found that 88 percent of U.S. sellers were assisted by a real estate agent when selling their home. According to NAR’s 2010 “Profile of Home Buyers and Sellers,” 83 percent of sellers would definitely (63 percent) or probably (20 percent) use the Realtor again or recommend the agent to others.

“Marketing and selling a home is a complex process,” says Asher. “To do so, Florida’s Realtors use a wide array of tools, from social networking and online video tours to Multiple Listing Service (MLS) postings, newspaper ads and even knocking on doors in the neighborhood.”

In addition to getting the best sales price and guiding a seller through the maze of paperwork and procedures involved in selling a home, a Realtor can provide other services, including:

  • Gathering information about the home – such as square footage, type of heating and cooling systems, proximity to schools and other features – to prepare it for sale.
  • Analyzing comparable home sales in the area, then using that information to better estimate a property’s value, so it can be priced right to sell.
  • Designing an effective strategy to market the home. That can include posting photos and information about the home on high-volume websites, emailing open house invitations, placing advertisements in local publications and putting a traditional for-sale sign in front of the residence.
  • Listing the home on the Multiple Listing Service (MLS), which all Realtors – locally, nationally and internationally – can access as they seek a home for their buyers.
  • Bringing qualified buyers to preview the home.
  • Writing offers, placing the buyer’s deposit in escrow and taking care of other necessary paperwork.
  • Guiding the seller through all aspects of the sales contract and dealing with the buyer on any items that may need to be negotiated.
  • Helping the buyer find financing, arranging for a home inspection and appraisal, and completing other details in preparation for closing the deal.
  • Serving as the seller’s representative at the closing table.

“Working with a Realtor can give sellers peace of mind,” says Asher. “A Realtor in Florida is more than a licensed professional with training and experience in real estate – he or she voluntarily agrees to abide by a Code of Ethics and promises to provide honest treatment to both sellers and buyers.”

Florida Realtors®, formerly known as the Florida Association of Realtors®, serves as the voice for real estate in Florida. It provides programs, services, continuing education, research and legislative representation to its 115,000 members in 63 boards/associations.

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