Success, some people say, is all about connections. Who do you know? Who knows you? Work on that and you’ll succeed. For the long term, though, to sustain in a changing marketplace, it’s also what you know. Here’s an example of how one Realtor jumpstarted her career.
Take a walk down the knowledge path
When Sue Flaig, broker with Coldwell Banker Residential in Clearwater, started her real estate career, she attended professional conferences and earned several designations. Today she’s celebrating more than 25 years in the business and has a series of credentials, including CRB, CRS, GRI, PMN.
“Designations set you apart as a professional,” she says. “They provide great referral resources and help you build your business. With more knowledge you can do a better job – and having those initials after your name is a great conversation starter as well!”
Florida real estate professionals can add to their expertise and marketing power by earning a designation from the National Association of Realtors® and its affiliated institutes, societies and councils.
Here’s the list:
- ABR, Accredited Buyer Representative
For real estate professionals focusing on all aspects of buyer representation - ABRM, Accredited Buyer Representative Manager
Geared to real estate firm brokers, owners and managers who wish to incorporate buyer representation into their daily practice - ALC, Accredited Land Consultant
For specialists in land brokerage transactions - CCIM, Certified Commercial Investment Member®
For developing expertise in commercial real estate brokerage, leasing, valuation and investment analysis - CIPS, Certified International Property Specialist
For real estate professionals around the world who focus specifically on the international market - CPM, CERTIFIED PROPERTY MANAGER®
Covering every area of real estate management from residential to commercial to industrial - CRB, Certified Real Estate Brokerage Manager
For professionals in brokerage and real estate business management - CRS®, Certified Residential Specialist®
For top-producing residential sales agents - CRE, Counselor of Real Estate
An invitation-only international group of professionals who provide seasoned, objective advice on real property and land-related matters - GAA, General Accredited Appraiser
Awarded to appraisers whose education and experience exceed state appraisal certification requirements - GRI Graduate REALTOR Institute
For professionals who want a solid base of information to build their real estate practice - PMN, Performance Management Network
For professional who want to enhance skills such as negotiating strategies and tactics, networking and referrals, business planning, personal performance management and cultural differences in buying and selling - RCE, REALTOR® association Certified Executive
For association executives committed to the field of association management - Residential Accredited Appraiser
For certified residential appraisers wishing to increase their visibility through education - SRES®, Senior Real Estate Specialist
For professionals serving the specialized real estate needs of clients age 50 and up - SIOR, Society of Industrial and Office REALTORS®
For top producers in industrial and office real estate brokerage
NAR Family Certifications
- At Home with Diversity Certification
A professional education initiative designed to provide real estate professionals with training to expand their business as well as homeownership opportunities for more Americans. - e-PRO®
An online training program to certify real estate agents and brokers as Internet professionals - REPASM, Real Estate Professional AssistantsSM
An introduction to the real estate business and to the specific ways support staff can become valuable assets to their employers - Resort & Second-Home Markets Certification (RSPS)
For resort & second-home sales professionals around the world - Transnational Referral Certification
To prepare real estate professionals to make and receive compensated referrals using the Transnational Referral system developed NAR and the International Consortium of Real Estate Associations (ICREA)
LINK:
http://www.realtor.org/runivers.nsf/pages/designation?OpenDocument